200+ installs • updated quarterly

Measured Revenue Lifts Across Business Models

Transparent baselines, precise interventions, and before/after math from service, ecommerce, and B2B teams that stopped leaking demand.

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How We Report Results (Proof Protocol)

  • Baseline → After → Δ (absolute & %) → Timeframe
  • ROI formula: (Incremental Gross Profit − G1E Fees) ÷ G1E Fees
  • Attribution: traffic & spend held constant unless noted
  • Evidence: screenshots, logs, and UGC “parade of proof”

Testimonials

Glo Melanin

“GenOne captured our voice—warm, confident, and made for Black women. The site is effortless to shop and finally feels like Glo Melanin.”— Imani Brooks, Founder, Glo Melanin

Canmax

“Kareem made our patient site clear and reassuring. Booking is simple, info is easy to find, and we finally look like the clinic we are.”— Dr. Elena Zhou, Medical Director, Canmax Medical Imaging

Natural Rems

“GenOne made our shilajit shop feel legit. He clarified our story, simplified the site, and orders picked up. Calm, honest, and delivers—exactly what Natural Rems needed.”— Nadia Khan, Founder, Natural Rems
Service

Dr. Sarah Kim — Dental Practice

  • Constraint
  • 1.2% mobile conversion, no after-hours booking.
  • G1E Installation
  • Mobile-first rebuild
  • 24/7 self-serve booking
  • Treatment galleries
  • Transparent pricing
  • Results
  • Monthly new patients: 12 → 47 (+292%)
  • Mobile conversion: 1.2% → 8.4%
  • Admin time saved: ~15 hrs/week
  • No-shows: 35% → 8%
Incremental
revenue (12m)
+$336,000
ROI
(336k−Fees)/Fees
(illustrative)
≈ 74× @ $4.5k/mo
Booking logs
Heatmaps
UGC patient walk-throughs

Show the Math

Gross Margin = 50%, Fees = $36,000/yrΔ
Revenue (12m) = $336,000
Incremental Gross Profit = $336,000 × 50% = $168,000
ROI = (168,000 − 36,000) ÷ 36,000 = 3.67×
Payback = 36,000 ÷ (168,000 ÷ 12) = 2.57 months

Service

Rodriguez & Associates — Personal Injury

  • Constraint
  • $96k/yr ad spend, 4 consults/mo, weak trust architecture.
  • G1E Installation
  • Plain-English explainer flows
  • Attorney proof stack
  • Mobile speed improvements
  • Trust signals (awards, outcomes, reviews)
  • Results
  • Consults: 4 → 28/mo (+600%)
  • Mobile CVR: 0.8% → 9.2%
  • Team: 1 → 4 attorneys (capacity unlocked)
Annual ad spend (pre)
$96,000
ROI
(ΔGP−Fees)/Fees
(formula)
(display at intake)
Calendly logs
Review scrape
Speed test before/after

Show the Math

Close Rate 20%, AOV $15,000:Monthly Δ
Revenue = 24 × 20% × $15,000 = $72,000/moΔ
Revenue (12m) = $864,000
Incremental GP = $864,000 × 60% = $518,400
ROI = (518,400 − 48,000) ÷ 48,000 = 9.80×
Payback = 48,000 ÷ (518,400 ÷ 12) = 1.11 months

Service

ActiveLife PT — Physical Therapy

  • Constraint
  • 40% no-shows, 22 hrs/week manual scheduling.
  • G1E Installation
  • Automated booking & reminders
  • Insurance pre-check tools
  • Patient education sequences
  • Compliance workflows
  • Results
  • No-shows: 40% → 8% (~$67k annual savings)
  • Admin time recovered: 18 hrs/week
  • New patients: +42% at same spend
  • Added MRR: +$14.4k/mo
Savings (annualized)
$67,000
Added MRR
+$14,400/mo
Attendance export
Ops time study
Before/after SOP

Show the Math

Gross Margin = 50%, Fees = $36,000/yrΔ
Revenue (12m (rev) + savings) = $172,800; Savings = $67,000
Incremental Gross Profit = $172,800 × 50% + Savings ($67,000) = $153,400
ROI = (153,400 − 36,000) ÷ 36,000 = 3.26×
Payback = 36,000 ÷ (153,400 ÷ 12) = 2.82 months

Ecommerce

Peak Performance Supplements — Shopify

  • Constraint
  • 1.4% checkout, $78 AOV, 71% abandonment, slow mobile (4.2s).
  • G1E Installation
  • 1-page checkout
  • Bundle/upsell logic
  • Abandonment flows
  • Speed optimization (<2s)
  • Results
  • Checkout: 1.4% → 2.6% (+86%)
  • AOV: $78 → $92 (+18%)
  • Abandonment: 71% → 52%
  • Mobile load: 4.2s → 1.8s
  • Revenue: +38% at same ad spend
Traffic budget
change
None
(held constant)
Attribution
GA4 + platform blend
GA4 shots
Shopify analytics
Lighthouse scores

Show the Math

Baseline Rev $50,000/mo, Lift 38%, GM 60%, Fees $48,000/yrΔ
Revenue (12m) = $600,000 × 38% = $228,000
Incremental GP = $228,000 × 60% = $136,800
ROI = (136,800 − 48,000) ÷ 48,000 = 1.85×
Payback = 48,000 ÷ (136,800 ÷ 12) = 4.21 months

B2B / SaaS

TechFlow — Market SaaS

  • Constraint
  • 12 demos/mo, 22% SQL; routing & form friction; weak ICP messaging.
  • G1E Installation
  • Calendar routing optimization
  • Form friction removal
  • ICP messaging overhaul
  • CRM attribution hygiene
  • Results
  • Demos: 12 → 39/mo (+225%)
  • SQL rate: 22% → 51% (+132%)
  • Pipeline created: +$1.3M/quarter
  • Sales cycle: 45 → 32 days
  • Win rate: 18% → 31%
Pipeline added (qtr)
+$1.3M
Win rate (post)
31%
CRM report
Calendar logs
Before/after copy

Show the Math

Pipeline Added = $1,300,000/qtr, Win Rate = 31%, GM = 80%, Fees = $60,000/yr
Expected Closed-Won (qtr) = $1,300,000 × 31% = $403,000
Expected Closed-Won (12m) = $403,000 × 4 = $1,612,000
Incremental Gross Profit = $1,612,000 × 80% = $1,289,600
ROI = (1,289,600 − 60,000) ÷ 60,000 = 20.49×
Payback = 60,000 ÷ (1,289,600 ÷ 12) = 0.56 months

Performance Summary (rolling, updated quarterly)

  • Installs shipped: 200+
  • Median lift (90 days): publish median + IQR
  • Ops efficiency: 12–20 hrs/week recovered
  • LTV levers: price power, retention, cross/upsell → higher LTV allows higher CAC
Methodology & Data Notes: Results reflect client analytics and finance systems with spot audits. Unless noted, traffic mix and budgets held constant to isolate conversion/ops effects. Past performance ≠ guarantee.
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We build conversion systems, not websites.
Service, ecommerce, and B2B teams
trust us with their most valuable asset:
prospect conversion.

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